Nike Air Max 90 Neon Release March 5

Nike continues its neon momentum with a fresh take on the Air Max 90, arriving March 5th. The release taps into the brand's broader exploration of electric colorways that have resonated strongly with collectors over the past year.

The Air Max 90 has long held dominion over certain aesthetic territories in sneaker culture, and neon happens to be one of them. While the Air Max 95 claimed considerable attention throughout 2025 with its own vibrant iterations, the 90's lower-profile construction and streamlined proportions offer a different vehicle for the same visual language.

Design & Execution

Nike's neon treatment for the Air Max 90 maintains the silhouette's structural integrity—the reinforced toe box, visible Air Unit, and split-tongue construction all remain intact. What shifts is the upper's color story, trading neutral tones for the kind of saturated brightness that demands attention. The neon palette speaks to sneaker culture's cyclical return to the maximalism of early 2000s design, though executed with contemporary manufacturing refinement.

The silhouette's retro pedigree anchors what might otherwise feel like a pure novelty play. The Air Max 90 earned its place as a foundational model through decades of street credibility; applying neon doesn't rewrite that legacy so much as refresh it.

Release Info

Release Date: March 5, 2025
Retail Price: $130 (estimated)
Availability: Nike SNKRS, select Nike retailers, and authorized sneaker accounts
Model: Nike Air Max 90 Neon