Jordan Brand Heir Series 2 Targets WNBA Season Launch

Jordan Brand is preparing a new chapter of the Heir Series 2 to align with the upcoming WNBA season, signaling the Swoosh-owned imprint's sustained investment in women's professional basketball. The timing underscores a strategic push to position premium basketball footwear within the league regardless of any scheduling shifts.

The Heir Series, which debuted as a modern basketball silhouette designed around women's proportions and performance needs, represents a deliberate departure from Nike's default practice of simply downsizing men's models. The second iteration refines that philosophy, incorporating feedback from players and adjusting cushioning, ankle support, and court responsiveness to meet the specific demands of professional women's competition.

Jordan Brand's proactive approach reflects a broader industry recognition that women's basketball deserves dedicated design innovation rather than afterthought adaptations. By coordinating a release window with the WNBA calendar, the brand ensures player access, media visibility, and cultural alignment at the moment when the sport commands its highest attention and consumer engagement.

The move also positions Jordan within an increasingly competitive landscape of brands vying for presence in women's hoops. Competitors like New Balance and smaller independent manufacturers have gained ground in recent years by prioritizing authentic partnership with female athletes and investing in collection-specific marketing rather than generic institutional support.

Release Info

Model: Jordan Heir Series 2

Brand: Jordan Brand (Nike)

Availability: Upcoming WNBA season launch window

Retail Price: TBA

Where to Buy: Nike.com, Jordan.com, select WNBA retail partners (details to follow)