New Balance 740 Black/Brown/Silver

The New Balance 740 occupies a distinct space in the brand's running hierarchy—positioned between entry-level trainers and premium performance models. This silhouette serves runners seeking a balance between responsive cushioning and everyday wearability, without the technical complexity of New Balance's higher-tier offerings like the Fresh Foam or Fuelcell lines. The 740 maintains the brand's design language of understated functionality, drawing from decades of New Balance's running heritage while remaining contemporary enough for lifestyle applications.

At its core, the 740 leverages New Balance's proven cushioning technology to absorb impact during transition runs and recovery days. The shoe typically features a responsive midsole compound paired with a structured rubber outsole designed for road traction and durability. The upper construction balances breathability with containment, using a mix of mesh and synthetic overlays that accommodate natural foot movement. New Balance's attention to fit—a long-standing brand strength—translates here into a true-to-size silhouette that rarely requires break-in periods, a considerable advantage for runners rotating between multiple pairs.

The 740 works equally well as a training shoe and as casual footwear, paired with technical runners' wear or standard streetwear. Its neutral aesthetic avoids aggressive graphic treatments, allowing the shoe's proportions and material contrasts to define its visual identity. This restraint extends the 740's versatility across seasons and wardrobe contexts.

Champs Sports has marked the 740 down to $89.99 from the original $115 retail price—a 21% reduction that undercuts typical resale and secondary market pricing for this model. The discount applies automatically at checkout with no promo code required; the sale price displays as marked. New Balance sizing runs true to standard men's and women's conversions, with the brand's wider toe box generally accommodating standard to slightly wide feet comfortably.